RENOLIT presents new authentic woodgrain emboss
Nuremberg/Worms – Cool and cosy. At first glance these current design trends seem contrary to each other. But behind the words the two senses, touch and sight, are currents which move slowly and steadily closer. Impelling window profiles not only to look like wood, but also feel like it too.
RENOLIT developed the three-dimensional VLF emboss to realise desire for greater authenticity. The dynamic deep grain structure displays a brushed and sandblasted surface. The surface finish is linear and uniform, and despite its contoured structure it is also very robust.
Franz-Josef Weber, Product Manager in the RENOLIT EXTERIOR business unit confirmed,
“We combined the matt and even feel with proven scratch resistance.”
Natural and refined
VLF has a very natural appearance and is therefore in keeping with current hardwood trends. Since the popularity for oak designs is unwavering, the company will be presenting the new emboss in four different oak designs at Nuremberg. The light ‘Ginger Oak’ decor embodies the natural wood concept, while the dark ‘Amaranth Oak’ occupies the other end of the colour scale. Somewhere in the middle lies ‘Honey Oak’, a decor that radiates a special warmth, whereas the light grey sheen of the bleached ‘Weissbach Oak’ appears more distant and restrained.
Common to all designs however is their authentic appearance and a subtle silver shimmer that varies with perspective, which sheds a noble kind of light.
When combined with solid colours, VLF is a stylish accompaniment to modern architecture and reminiscent of freshly painted solid wood. At ‘Fensterbau Frontale’, six popular plain colours were on display with this emboss; White, Cream White, Dark Green, Grey, Anthracite Grey and Black.
In contrast, the smooth matt emboss ‘Ulti-Matt’ is strikingly stylish. Leon James, Product Manager at RENOLIT’s UK manufacturing site said,
“A gloss level between 1.0 and 3.5 gives the surface an almost sanded appearance.”
James is responsible for its development. Produced in RENOLIT EXOFOL PX high-performance film grade, it provides an alternative to powder coating. Ulti-Matt’s appeal was displayed in conjunction with White, Cream and Anthracite Grey and with the new real ‘Black’. The black is also available with the modern VLF and classic woodgrain textures.
Videos and animations which were presented and narrated by company staff captivated and informed visitors like pictures at an exhibition. Interactive simulations displayed colours and decors which could be configured impressively in combination with facades and window profiles.
Informative short films conveyed details about the structure of films, professional cleaning and repair films as well as the newly developed marker which enables recognition of genuine RENOLIT films. Movement also played a part in the presentation of the colour and decor collections: alternating designs were projected onto the surface of an eight metre media table. The table formed the central axis of the exhibition stand and at the same time served as meeting and hospitality tables.