Benoy has won the international competition to design INCITY MEGA for SCPG in Wenzhou, China. Following Benoy’s earlier appointment to complete the masterplan for eight land plots along the Central Green Axis of the city for China Vanke, this latest competition will see the firm now deliver the Architecture for two key waterfront plots within this central masterplan.
The 250,000m2 Wenzhou INCITY MEGA will be the first commercial complex in SCPG’s new ‘MEGA’ product line. The announcement along with Benoy’s winning design was unveiled to the public by SCPG’s Hangzhou City Commercial Company at a press conference in June.
Both plots for Wenzhou INCITY MEGA are both located on the eastern side of the Central Green Axis. Plot D29 will be the site of the INCITY MEGA Mall while Plot D31, longer and more narrow, will form the future waterfront boutique district. The vision for the project is to deliver a ‘three-dimensional urban space’; an interconnected destination which blurs the boundaries between commercial and public realms.
Qin Pang, Director and Head of Shanghai Studio for Benoy said,
“We saw the opportunity for both plots to become an extension of the Green Axis Park for Wenzhou. With the unique benefit of being on the waterfront, we wanted to open up the spaces and make the most of this environment alongside the commercial offerings of the development.”
For the design of the INCITY MEGA Mall, Benoy pushed the external boundaries of the development outwards to create an impressive, multi-functional inner courtyard and open-space at the heart of the retail-led scheme. The multi-level development has been injected with open-air platforms overlooking the central courtyard, while the waterfront facing edge features a large promenade and multiple landscaped viewing decks.
The waterfront boutique district on Plot D31 seamlessly connects to the INCITY MEGA Mall and brings a commercial offering to the mixed-use development. Three prominent glass structures sit above the scheme and will offer innovative commercial office spaces for business headquarters. Below, the continued network of retail, dining and leisure attractions will form the lower floors of the development.
Throughout the mixed-use scheme, the connection to the waterfront is central to the design. Enhancing accessibility and creating interesting pedestrian networks throughout has part of the design strategy.
Commercially, large block structures have been interwoven throughout the development to provide attractive anchor spaces for tenants. Large-scale venues such as movie theatres, outdoor plazas and an ice-rink as well as a gym and swimming pool create strong leisure attractions and venues for a changing calendar of events.
“What visitors will notice across the entire development is the connectivity to the waterfront and outdoors – not just on the ground floor, but as they rise through the development. The network of platforms, outdoor walkways, open-air bazaars and landscaped decks help create a unique environment which blends the water and landscape with the retail mall and commercial business space to create a truly first-of-its-kind destination in Wenzhou.”
Essentially, Benoy’s design has aimed to meet the demands of a growing Wenzhou population and a new generation of consumer. Traditional offers such as office space and retail have been enlivened through a design which injects open-air plazas, terraces, landscaped decks, plazas, sports venues, theatres and public realm throughout.
With a joint commitment from the government and the developers, Wenzhou INCITY MEGA will provide a strong benchmark for waterfront development in the city and a future jewel along the Central Green Axis.