Dexter Moren Associates secures second central London planning win for Dominvs Group with new-build boutique hotel

On the back of their auspicious design of the Tower Bridge Magistrates Court, soon to be opening as The Dixon, Dexter Moren Associates (DMA) has created another successful design for Dominvs Group with the demolition of a nondescript 1990s office building to construct a 29,525 sq ft (2,743 sq m) boutique hotel at 233-237 Old Marylebone Road, London.

In one of central London’s chicest and most affluent locations, the 93 key hotel will offer guests a unique hospitality experience in a building that melds influences from the surrounding neighbourhood into a distinctive but complementary contemporary design.

DMA’s design increases the height of the previous building creating a more harmonious relationship along Old Marylebone Road and preserving the character, scale and hierarchy of the existing streetscape. The design and materials integrate sympathetically into the diverse collection of periods and styles of the surrounding buildings, with the front façade being predominately made of stone. A light stone will bring visual attention to the façade’s projection, while a darker stone will blend with the darker elevations of neighbouring buildings. Some coloured window reveals will bring visual interest to the contextual façade.

A new landscaped street frontage will replace the current parking forecourt helping to create a vibrant presence at street level plus new public seating and planting to enhance the Old Marylebone Road streetscape.

Comments Dexter Moren: “The hotel at Old Marylebone Road is one of several being undertaken for Dominvs Group, and builds on our strong track record of creating quality hotel projects that achieve both commercial success and enhance the neighbourhoods in which they are located”.

Construction is due to start at the end of 2018, with a proposed date of completion of 2020. 

The project team
Client: Dominvs Group
Architect:Dexter Moren Associates
Planning Consultants: DP9 LTD
Heritage: KM Heritage